Post by hasina789956 on Oct 29, 2024 8:25:19 GMT 3
Developing an online school without a sales funnel is like looking for treasure without a map. Theoretically, you can dig up a chest of gold, but you will have to hit a lot of bumps on palm trees. What types of sales funnels there are in online schools, we wrote here . Today we will analyze common mistakes that entrepreneurs and marketers face.
There is safety in numbers
The biggest mistake is to develop only one sales funnel. Your audience has several entry points and different paths to purchase. It is important to identify the main ones and think through the customer's path in detail. Analyze user bulk email campaigns actions: at what step they linger, where they quickly make a decision, what difficulties arise. Test different options and leave the most successful ones.
Poor development of the target audience
At each stage of the funnel, a person should understand what problem your product will solve. Think about this when you plan a webinar, choose a name for it, write a landing page, and come up with a post for a target.
The best way to get to know your audience is to ask them directly. Don’t be lazy and call your customers. Don’t be afraid to seem pushy – people love to talk about their experiences. If you’re still worried, offer a small bonus for the survey.
Technical problems
Even if the sales funnel is thought out in detail, technical details can let you down. The site is not adapted for mobile phones, a reminder about the webinar is sent after it ends, emails go to spam, a chatbot has staged a machine uprising - any technical glitch can cost you dearly.
How to avoid problems? Regularly test the customer journey from different devices, and ideally hire a tester to make sure you don’t miss any details.
Monotonous offers
Sometimes it seems that the funnel has stopped working, although in fact people are just tired of repeated offers. Even if there is a hot topic in your field, try to present it under different sauces. It is better to choose several pain points that are relevant for your clients at the audience study stage and build a sales funnel based on them. Do not forget to update the lead magnet. Ideally, create several small guides and checklists that you can give for various actions: for example, for registering for a webinar, watching a webinar to the end, making a purchase within a certain time frame, etc.
Copying competitors
Even if you offer an identical product, copying your competitors' tactics is not a good idea. First, you don't know how well their funnel is designed. Second, even with the same product you can have different problems.
For example, a competitor brings 7 thousand users to the landing page per month, but only 50 people get to register for the webinar. In this case, it is necessary to work on the conversion of the site - it is at this stage of the funnel that a significant portion of users drop out.
There is safety in numbers
The biggest mistake is to develop only one sales funnel. Your audience has several entry points and different paths to purchase. It is important to identify the main ones and think through the customer's path in detail. Analyze user bulk email campaigns actions: at what step they linger, where they quickly make a decision, what difficulties arise. Test different options and leave the most successful ones.
Poor development of the target audience
At each stage of the funnel, a person should understand what problem your product will solve. Think about this when you plan a webinar, choose a name for it, write a landing page, and come up with a post for a target.
The best way to get to know your audience is to ask them directly. Don’t be lazy and call your customers. Don’t be afraid to seem pushy – people love to talk about their experiences. If you’re still worried, offer a small bonus for the survey.
Technical problems
Even if the sales funnel is thought out in detail, technical details can let you down. The site is not adapted for mobile phones, a reminder about the webinar is sent after it ends, emails go to spam, a chatbot has staged a machine uprising - any technical glitch can cost you dearly.
How to avoid problems? Regularly test the customer journey from different devices, and ideally hire a tester to make sure you don’t miss any details.
Monotonous offers
Sometimes it seems that the funnel has stopped working, although in fact people are just tired of repeated offers. Even if there is a hot topic in your field, try to present it under different sauces. It is better to choose several pain points that are relevant for your clients at the audience study stage and build a sales funnel based on them. Do not forget to update the lead magnet. Ideally, create several small guides and checklists that you can give for various actions: for example, for registering for a webinar, watching a webinar to the end, making a purchase within a certain time frame, etc.
Copying competitors
Even if you offer an identical product, copying your competitors' tactics is not a good idea. First, you don't know how well their funnel is designed. Second, even with the same product you can have different problems.
For example, a competitor brings 7 thousand users to the landing page per month, but only 50 people get to register for the webinar. In this case, it is necessary to work on the conversion of the site - it is at this stage of the funnel that a significant portion of users drop out.