Post by account_disabled on Mar 12, 2024 9:29:31 GMT 3
You may have ever seen one of our articles on content marketing and said to yourself: “that's interesting, I wish I knew what the hell they were talking about.” Maybe all those articles about techniques, methodologies and benefits seem interesting to you but you don't dare to immerse yourself in them, and you simply miss a small definition that clarifies things a little. But you're afraid to ask, because it seems like everyone knows what it is. This post is for you Below, we offer an exhaustive compilation of definitions of what content marketing is : Let's start with the definition from Wikipedia , the Free Encyclopedia: “Content marketing is part of inbound marketing and is the art of understanding exactly what your customers need to know and delivering it to them in a relevant and convincing way. In other words, it consists of creating and distributing relevant content for clients and potential clients with the aim of attracting them to the company and connecting with them. It is, therefore, not promotional content but useful and relevant for users and for the company that must be provided through appropriate formats.
According to the Content Marketing Institute , content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire and retain a clearly defined audience with the aim of encouraging them to become future customers.” The founder of this institution, Joe Pulizzi , has another interesting approach to the concept: “Content marketing is the art of understanding what your customers need to know, to provide it to them in a relevant and compelling way.” On the other hand, in Copyblogger , the blog of Brian Clark, dean of copywriting and content marketing, proposes the following Phone Number List definition: “It consists of creating and sharing valuable content for free to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; In other words, you are educating people so that they know, like, and trust you enough to do business with you.” In the Spanish-speaking world, we also have another definition offered by Eva Sanagustín, from Marketingdecontenidos.es : “it is a marketing technique that consists of creating and distributing relevant and valuable content to attract our target audience.
As they say in Junta42, it is the art of communicating with our clients without selling them anything since it is based on the belief that they will reward the content we generate with their loyalty, that is, by bringing us future projects.” Vilma Núñez, another prominent blogger on marketing and social networks in Spanish, says that “We refer to content marketing when the strategy used by brands is based on generating certain types of useful and interesting content that generate a positive reaction in their users.” . For the German online marketing agency Omedia24 , “content marketing is any form of marketing that involves the creation and dissemination of content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, whitepapers, ebooks, infographics, success stories, how-to guides, question and answer articles, photographs, etc. "The creation and distribution of journalistic content, focused on the audience and that helps people do their jobs or live their lives" is the reflection of Scribewise , which by "journalistic" means rigorous and quality. On the other hand, this definition focuses on the concept of usefulness and how to research the target audience first and do everything else accordingly.
According to the Content Marketing Institute , content marketing is “the technique of creating and distributing relevant and valuable content to attract, acquire and retain a clearly defined audience with the aim of encouraging them to become future customers.” The founder of this institution, Joe Pulizzi , has another interesting approach to the concept: “Content marketing is the art of understanding what your customers need to know, to provide it to them in a relevant and compelling way.” On the other hand, in Copyblogger , the blog of Brian Clark, dean of copywriting and content marketing, proposes the following Phone Number List definition: “It consists of creating and sharing valuable content for free to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; In other words, you are educating people so that they know, like, and trust you enough to do business with you.” In the Spanish-speaking world, we also have another definition offered by Eva Sanagustín, from Marketingdecontenidos.es : “it is a marketing technique that consists of creating and distributing relevant and valuable content to attract our target audience.
As they say in Junta42, it is the art of communicating with our clients without selling them anything since it is based on the belief that they will reward the content we generate with their loyalty, that is, by bringing us future projects.” Vilma Núñez, another prominent blogger on marketing and social networks in Spanish, says that “We refer to content marketing when the strategy used by brands is based on generating certain types of useful and interesting content that generate a positive reaction in their users.” . For the German online marketing agency Omedia24 , “content marketing is any form of marketing that involves the creation and dissemination of content in order to acquire and retain customers. This information can be presented in a variety of formats, including news, video, whitepapers, ebooks, infographics, success stories, how-to guides, question and answer articles, photographs, etc. "The creation and distribution of journalistic content, focused on the audience and that helps people do their jobs or live their lives" is the reflection of Scribewise , which by "journalistic" means rigorous and quality. On the other hand, this definition focuses on the concept of usefulness and how to research the target audience first and do everything else accordingly.